function embed_video(media_url, flv_filename, element_id) {
        var so = new SWFObject(media_url + "swf/mpw_player.swf", "swfplayer", "300", "252", "9", "#3FA0BD"); 
        so.addVariable('flv', flv_filename); // File Name
        so.addVariable('backcolor', '0081a8');
        so.addVariable('frontcolor', 'ffffff');
        so.addVariable('jpg', media_url + 'images/video-placeholders/front.jpg');
        so.addParam("allowFullScreen","true"); // Allow fullscreen, disable with false  
        so.write(element_id); // This needs to be the name of the div id
}